E-Comm Of Amazon India Unit Spent Rs 2640.3 Crore On Advertising In FY20 By CIOReviewIndia Team

E-Comm Of Amazon India Unit Spent Rs 2640.3 Crore On Advertising In FY20

CIOReviewIndia Team | Tuesday, 29 December 2020, 05:08 IST

Amazon Seller Services, which is the online market place of India unit of e-commerce giant Amazon, has placed up to in its advertising expenses for the fiscal year ended in March at Rs. 2640.3 crore from Rs. 2330.7 crore in the previous fiscal.

As per the Registrar of Companies filing shared by market intelligence firm Tofler, Amazon Seller Services’ total expenses jumped to 25 percent to Rs. 16,877.1 crore from Rs. 13,463.1 crore.

Employee benefit expense went to Rs. 1,382.9 crore from Rs. 1,183.3 crore. The ‘other expenses’ component went to Rs. 13,296.3 crore in FY20 from Rs. 10,802.5 crore.

Amazon India’s net loss went to Rs. 5849.2 crore from Rs. 5685.4 crore in FY19. The revenue increased to Rs. 10,847.6 crore in the previous fiscal. The total income jumped to Rs. 11,027.9 crore from Rs. 7777.7 crore.

In its regulatory filing, the company said, “The Company continues to invest in, opening new fulfilment centres, and technology advancement. The Company also continues to invest on launching new products and services for its customers and sellers. The Company is confident on its future growth.”

Amazon Seller Services is a subsidiary of Amazon Corporate Holdings Pvt. Ltd. and it received Rs. 8,400 crore in funding infusion during the FY20 in three tranches.